Rob Heider

Senior Director of Strategy and Innovation

Rob Heider has 30 years of experience in developing brands for some of the largest private and publicly traded companies, including PepsiCo, Starbucks, Google, Domino’s Pizza, Frontier Airlines, Diageo, California Almonds, Wendy’s, and Rubbermaid, as well as numerous family-owned businesses and emerging startups. He earned his B.A. in Communications from Purdue University.

Rob assists business leaders in unlocking their full potential within their culture and outwardly with customers to grow revenue, build equity, and gain market share through a disciplined approach to strategy, innovation, and marketing execution.

Having served as CMO for Hudsonville Ice Cream and Stonefire Flatbreads, Rob believes that creating a focused, connected customer-forward experience, coupled with cross-functional integration of finance, sales, and operations, is ultimately what leads to best-in-class businesses and category leadership.

Business Advisory Made Personal.

For the life of your business.